Through this innovative app, Ruby secured a place on the which led to the opportunity to pitch her idea in a delivered by Amazon Web Services (AWS) Healthcare, Cogniss and The Validitron. In June, she was named one of two winners of the competition, earning 12-months of mentorship and business support to bring the app to life.
Ruby who is due to graduate in the winter, will be running a pilot this year with the hope of fully operationalising the app and working with NHS trusts to adopt and integrate it into their services.
Ruby said: “It was during my placement in Ghana that I first saw how jaundice presented on a baby with dark skin, and I realised I had never seen anything like that. As I reflected on this as my practice, I thought of Melanatal as a means of bridging the existing knowledge gap.
“This app will help provide the much-needed information for black and brown women who are nearly four times more likely to die in pregnancy, childbirth and postpartum in comparison to white women. Through Melanatal, clinicians can get better knowledge to care for black babies who have the highest rate of both stillbirth and neonatal death.”